Bethany Hoy (formerly Gordon) is the co-founder of jade lab. jade lab brings expertise in engineering, social science, and community engagement to bridge technical knowledge with lived realities to crease inclusive, transformative, actionable pathways for justice-driven change. Before co-founding JADE Lab, Bethany was an Assistant Professor of Civil and Environmental Engineering and an Adjunct Assistant Professor in the Evans School of Public Policy and Governance at the University of Washington, where she led the PLACE(E) Lab, a research group focused on the behavioral science of climate adaptation and equity in sustainable systems. She also developed and taught courses that equipped engineering students with cultural and social competencies, preparing the next generation of engineers to work collaboratively with communities toward climate resilience.