Center for Studies in Demography and Ecology

Emilio Zagheni Leverages Facebook as a Tool for Demographic Research

Posted: 10/17/2017 (CSDE in the News)

In an article published last week in Population and Development Review, CSDE Training Director Emilio Zagheni and co-authors present Facebook’s advertising platform as a novel strategy for estimating migration data. Facebook provides a free and accessible means for researchers and advertisers alike to find relevant socio-demographic information about users, which they can then sort by geographic location. Considering the dearth of data sources available for assessing progress towards goals such as sustainable development, this approach—which takes advantage of new data sources—is an important development for demographic research. You can read more about their innovative approach below.

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