Lee, Huh, Orellana, and Graham Publish in Prevention Science on Community-Based Social Media Campaign for HIV Prevention Among Latino Sexual Minority Men
Posted: 2026-10-02 12:50:50 (CSDE Research)
CSDE External Affiliate Jane J. Lee (Suzanne Dworak-Peck School of Social Work, University of Southern California) and CSDE Affiliates David Huh (Indigenous Wellness Research Institute), E. Roberto Orellana (School of Social Work), and Susan M. Graham (School of Public Health), along with co-authors, recently published a research article in Prevention Science titled, “Evaluation of a Community-Based Social Media Campaign for HIV Prevention Among Latino Sexual Minority Men.” The study evaluated a community-based social media campaign designed to promote HIV prevention engagement among Hispanic/Latino gay, bisexual, and other sexual minority men, conducted at a Latino-serving community-based organization in Washington State. Using a quasi-experimental pre-post design with propensity score matching, the authors compared HIV testing and PrEP use before and during/after the campaign, drawing on survey data from 76 clients and chart data from an additional 185 clients. They found that the number of Latino sexual minority men engaging in HIV prevention services increased by 114% during the campaign and follow-up period compared to the same period the prior year, and that the proportion receiving HIV testing was 6.7 percentage points higher among clients observed post-campaign than matched clients observed pre-campaign (p = .039; Cohen’s d = 0.22). The findings point to the potential of culturally tailored, theory-informed social media campaigns to strengthen engagement in community-based HIV prevention services among Latino sexual minority men. A link to the article can found here. Congratulations to the whole team!
Date: 10/02/2026